photo credit: HH-Michael
OkinaDojo.com:
Your domain name is an important part of every online business as it helps to establish your online presence and gives you a place in which to direct potential customers. Having your own domain name also lends instant credibility and shows that you are a serious business owner, rather than someone who may abandon their blog at any time, since it’s hosted under someone else’s control.
Using key words within your domain name if you can is always a great idea. This way if people don’t know your exact address or domain name then they should be able to find it easy by typing in some of the keywords in a search engine.
Make things as easy for your customers and clients as you can, by this we mean to say that when choosing your domain name you should make sure that the name itself as well as the spelling is easy to remember.
Another thing to think about is that you should try to purchase a domain name that ends in “.com” if you can, people tend to remember “.Com’s” better then the others such as “.net, .org”.
In the end, you should always choose a domain name that completes your entire niche. Say your selling kids products online, then you don’t want to pick a name that is “kidsclothes.com” because that only covers part of the niche that you will be selling in.