IMN, a content-driven e-communications company, today announced the release of its innovative solution for the health and fitness franchise industry – eZee Connect.
This new e-communication solution provides franchise systems in the health and fitness industry with cost-effective e-newsletter programs containing rich, relevant content designed for local franchisees. The content retains and engages customers and drives opportunities for incremental revenue. Health clubs can market personal training sessions to their members, vitamin retailers can promote new product launches to their customers, and weight loss centers can offer special promotions to their existing clients.
“We are changing the way health and fitness franchise businesses communicate with their customers via email,” said Paul Knauer, director of franchise services at IMN. “eZee Connect addresses the pain points these owners feel at all levels when it comes to maximizing marketing dollars. This is high-impact communication that delivers the right content coupled with the right control and capabilities.”