Experts say that well organized franchisees can make profound changes in a franchisor’s behavior. Some have even been able to fire wayward CEOs, replace a franchisor’s board of directors, or spearhead a new strategy that lifts store profits and the brand.
Yet, for some, paying dues to have an independent franchisee association in hopes of influencing a franchisor towards fairer franchising practices is not worth the trouble.
After all, most independent franchisee associations are not even recognized by the franchisor. And the few that are do not seem to have much authority to do anything. So what are the benefits in participating?
Plenty, say experts.
Franchisee attorney Andrew Selden of Briggs and Morgan, P.A. emphasizes that if franchisees group together they can accomplish much. “Any group can influence decision-making by another, by creating a big enough fuss,†he says.
Continue reading this post here.