Even profitable companies with hundreds of locations in multiple countries must look to improve in today’s unforgiving economy.

That’s the speech Jeff Jervik, president and CEO of Fitness Together Holdings, Inc., delivered today to some of the nation’s top franchise executives at the International Franchise Association’s “Emerging Franchisor Roundtable” at the Hyatt Regency in Chicago.

It’s a topic Jervik knows well. He stepped in to run Fitness Together Holdings, Inc. (parent company to the Elements Therapeutic Massage and Fitness Together franchise brands) in May of 2008. From that time on, he has hardly been in his office. Instead, he visited more than 150 franchise locations across 15 states to get a grassroots perspective of what existed and, more importantly, what could be improved.

Upon rebranding its headquarters, Jervik identified four areas that the company should focus on for improving the franchise system: profit margin, staff retention, client retention and sales. In order for a franchisor to be successful, it needs to help its franchisees be successful in these four areas.

The same is true for any growing franchise, Jervik said in today’s speech.