MarketWatch:
Herbalife Ltd. announced a three-year, multi-million dollar agreement with FC Barcelona to make Herbalife the club’s Official Nutrition Sponsor. At the same time, Leo Messi has agreed to a personal sponsorship agreement.
The contract with FC Barcelona involves the acquisition by Herbalife of global association rights, as well as various publicity assets and rights held by the club to promote its name internationally. The company will also have a strong presence in Barca’s pre-season friendly games and on the international tours the club undertakes each year before official competitions begin.
The agreement also states that as nutrition sponsor, doctors and nutrition experts from Herbalife’s Nutrition Advisory Board will meet with members of the first team to develop specific nutrition programs to support them.
In addition to, and as a consequence of the deal with the club, Herbalife has also reached an agreement with Leo Messi for its global promotional activities for the next three years.
“I’m very happy to be associated with such a large, established nutrition company as Herbalife that’s known around the world. Together, we can help spread the word about how healthy nutrition can help athletes achieve the most out of their training, while at the same time, work together on projects to help children at risk,” said Messi.
Logo from Herbalife