WSI, the world’s leading provider of digital marketing solutions worldwide, is pleased to announce that it has appointed Hugo Valderrama, an active franchisee with WSI since 2005, to be the Area Representative for Colombia. Over the years, Hugo has mentored many franchisees in the area and works closely with them to expand the WSI brand in Colombia, earning him the opportunity to become the local Area Rep.

Ron McArthur, President of WSI, says, “The Area Representative model is one of many programs that further equip our WSI Consultants with the tools and resources needed to continue offering advanced digital marketing solutions to their customers. The support mechanism built into the program has been proven to benefit both our franchisee network as well as our end customers. It is with great pleasure that WSI appoints Hugo Valderrama to be the Area Rep for Colombia. Hugo is a long-standing franchisee who possesses the leadership skills and expertise required to succeed in this role.”