NewsyStocks.com:
Storage solutions brand Tupperware plans to increase its rural penetration and grow its sales force in the rural areas to get the country more ‘Tupperised.’
“We are present in 59 cities now and are getting popular, but our penetration level in India is still low,†says Ms Asha Gupta, Managing Director, Tupperware India.
She also clarified that the company will not compromise on its original model of being a non-store format and selling through women agents.
“There are a lot of small retailers stocking our products but we are against it,†she said.
Logo from Tupperware