Franchising.com:
After spending more than 
15 years in broadcasting as a vice president and general manager at various television and radio stations, Western Massachusetts resident Fred Steinman decided it was time to start his own business. So in 2004, he purchased Valpak of Western Massachusetts as a way to help businesses thrive and consumers save money. Valpak, the most recognized direct mail brand in the U.S., has been in business for over four decades and its trademark blue envelopes have become even more ingrained in consumers’ lives with the downturn in the economy.
Steinman says the Valpak brand is appealing to businesses because they are able to yield a high return on investment through Valpak’s distribution of coupons. King Ward Coach Lines, for example, is included in Valpak’s mailing to 150,000 homes in Hampden and Hampshire Counties and the business typically averages about 500 redemptions per month. Not to mention, coupon usage is at an all time high. Read more.
