Mary Kay’s Annual Pink Pilgrimage Underway

The Dallas Morning News:

Starting Wednesday, more than 30,000 Mary Kay direct sellers will begin descending on Dallas to attend speeches, awards ceremonies and seminars at the Dallas Convention Center to motivate them for the year ahead. The Convention and Visitor’s Bureau estimates they’ll pump $72 million into the local economy.

Over the three weeks of seminars, Addison-based Mary Kay Cosmetics will hand out an estimated $6 million in dream vacations, cash rewards — and, yes, those famous pink Cadillacs, said spokeswoman Kirsten Monberg Gappelberg.

Despite the recession, Mary Kay Inc. and its international subsidiaries reported $2.5 billion in worldwide sales last year. Its sales force grew by 13 percent and the majority of women who joined were between ages 24 and 35 — perhaps reflecting challenges in the present job market.

Logo from Mary Kay

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