Rommel T. Juan, Founder and CEO of Binalot Fiesta Foods, Inc., is having a good year. In this month alone, his company bagged a Best Homegrown Franchise Award from Entrepreneur Magazine, opened a new branch in Eastwood Cybermall, and as its CEO, was able to â€œspread the gospel of Binalotâ€ in major business seminars in and outside Manila.
Just what is this â€œgospelâ€? Itâ€™s merging sound business practices with Corporate Social Responsibility (CSR), and sustainability, thatâ€™s what. In Binalotâ€™s case, itâ€™s also promoting Filipino culture, values, and humor.
â€œWe want to be the best the Philippines can offer; we want it represented in our stores,â€ says Juan. On the surface, you can see it immediately: murals with families enjoying meals together, a game of piko (hopscotch) drawn on the floor, and corny meal names like â€œYou Bet Pinakbet,â€ â€œSinigang With a Bang,â€ and â€œPride Tilapia.â€ Juan shrugs. More.