All Wrapped Up And Everywhere To Go

Manila Bulletin:

Rommel T. Juan, Founder and CEO of Binalot Fiesta Foods, Inc., is having a good year. In this month alone, his company bagged a Best Homegrown Franchise Award from Entrepreneur Magazine, opened a new branch in Eastwood Cybermall, and as its CEO, was able to “spread the gospel of Binalot” in major business seminars in and outside Manila.

Just what is this “gospel”? It’s merging sound business practices with Corporate Social Responsibility (CSR), and sustainability, that’s what. In Binalot’s case, it’s also promoting Filipino culture, values, and humor.

“We want to be the best the Philippines can offer; we want it represented in our stores,” says Juan. On the surface, you can see it immediately: murals with families enjoying meals together, a game of piko (hopscotch) drawn on the floor, and corny meal names like “You Bet Pinakbet,” “Sinigang With a Bang,” and “Pride Tilapia.” Juan shrugs. More.

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