Tasti D-lite Recognized For Outstanding Customer Loyalty Program


Tasti D-Lite, the great-tasting, healthier frozen treat chain with a cult following among health-conscious consumers as well as celebrities, has been recognized for their TastiRewards customer loyalty program. The Retail Solutions Providers Association (RSPA) RetailNow Innovative Solutions Awards selected Tasti D-Lite as the winner in the credit/gift/loyalty category and gave it the best-of-the-best award among all category winners. Tasti D-Lite also received the QSR Applied Technology Award in the consumer convenience category, which was published in the July issue of QSR Magazine.

In addition to rewarding members for their purchases, the TastiRewards program, which began rolling out nation-wide in the fall of 2009, allows members to earn points toward free Tasti for spreading the word on social networks such as Facebook, Twitter and Foursquare. It is the first “social-friendly” point-of-sale (POS) integrated customer loyalty application. Tasti D-Lite locations use pcAmerica’s Restaurant Pro Express software with loyalty processing handled by Mercury Payment Systems.

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