Stride Rite Children’s Group, a leading provider of premium children’s footwear, today announced that it is co-branding Robeez®, the industry-leading Soft Sole pre-walker, as ‘Robeez by stride rite.’
With its beloved mini-masterpiece designs and ‘best for baby’ features, Robeez by stride rite is the first step in a full footwear solution for children spanning from pre-walkers to preschoolers and beyond. Robeez by stride rite will continue to lead the way in providing premium baby foot coverings from the first cuddle to wobbly first steps and now integrated with the stride rite fit, quality and commitment that every mom trusts. The newly co-branded collection is available throughout all stride rite retail stores.
“Robeez by stride rite is stride rite’s first introduction with new moms in providing them a full progression of shoes for every special moment and developmental step,†said Sharon John, president of Stride Rite Children’s Group. “With the co-brand, we are ensuring current Robeez and stride rite moms have a collection of footwear that incorporates Robeez whimsical designs with stride rite quality, innovation and craftsmanship for their little ones to embrace life with confidence and playful energy every step of the way.â€