Swagapalooza is an experiment in democratizing PR. On September 9th, the world’s most-followed bloggers, tweeters, and digital influencers will gather in New York to judge five-minute auditions from the creators of the latest, greatest, and most unexpected new products… And to connect with each other.

The event gives any new consumer product the chance to get massive amounts of buzz, but only if the product is good enough. To quote AdAge, “Undoubtedly, Swagapalooza will raise the ethical bar for bloggers who review consumer products.”

They are currently looking for innovative consumer products. Think you have something for them? Contact them.