Is Australia Too Franchised?

Sydney Morning Herald:

There’s no doubting the success of franchising. More than 80,000 franchised outlets had a whopping $130 billion in sales and employed 413,000 people, the 2008 Franchising Council of Australia survey showed. Those figures should be much higher when the next report is released later this year.

The franchising sector is clearly doing something right. Even in a weak retail sales environment, franchise experts tip growth in franchise sales and new outlets to reach 7 per cent. This is down from double-digit growth rates in 2009, but still a strong result in a difficult market.

The franchising sector’s many cheerleaders have much to scream about. Read on…

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