Party Hosts Keep Tupperware Brand Fresh

Naperville Sun:

The durable plastic storage containers with the burping lids are a kitchen staple that haven’t gone out of style for nearly 65 years.

Maybe it’s because Tupperware knows how to keep up with the Joneses.

Or maybe it’s because Tupperware users around the world know the product is just as reliable as it was in 1946 when Earl Tupper created a sealed lid the resembles a lid to a paint can.

Maria Negrete-Moya of Willowbrook, a Legacy director for Tupperware, said the company’s sales are up to $10 million in the Chicago area despite the more prevalent presence of disposable containers and plastic storage bags.

“I know it’s more expensive, but it’s a one-time purchase,” she said.

Logo from Tupperware

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