Economic uncertainty affected franchise purchasing decisions, with most wannabe franchisees now looking for lifestyle, rather than financial, benefits, new research has found.
An annual survey by Mortgage Choice found that 53% of respondents were influenced by the GFC. The study quizzed 500 people who planned to buy a franchise in the next three years.
Just under a third of those questioned said they saw potential in a franchise that’s been positively affected by the GFC, with 26% saying that the downturn caused them to delay the purchase.
The largest proportion, 35%, said that they believe they will now be better paid as a franchisee rather than as a regular employee.
