Jumbo King, A Success Story In Traditional Food

fnbnews.com:

It all started when he went to London to sell self-owned Indian sweets. Dheeraj Gupta, today the MD of Jumbo King, carefully observed Burger King’s franchise business pattern and thought to apply a similar model here. “Vada Pav was the obvious food choice as Mumbaikars love it!” Gupta exclaimed. With an aim to serve Indian burger (Vada Pav) in hygienic and organised manner, Gupta started Jumbo King Pvt. Ltd – a dedicated Vada Pav chain company in August 2001.

Today, Jumbo King has about 45 outlets (self-owned & franchise) across Mumbai, Ahmedabad and Baroda. In an exclusive interview Dheeraj Gupta talk about his current and future steps to make “Vada Pav” a globally popular food. Excerpts:

It’s almost a decade since you started Jumbo King. How has been the journey so far? Read on…

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