Leading Middle East
business consultancy firm, comprising the biz-ability, biz-events and biz-strategy group of companies, today announced a new brand strategy that includes the realignment of its subsidiaries under the inclusive identity of biz-group.
The most established corporate training, teambuilding and business strategy group in the region, says the strategic decision to align its divisions under the biz-group brand will better support regional expansion and cross promotion of services.
“While each of our biz- units enjoys strong brand equity in their own right, we recognise that our sum offering is stronger than our individual parts. Our specialist business consultancy services are very much complementary and biz-group allows us to present that integrated offering while giving us the flexibility to grow and expand our portfolio in line with our regional expansion plans,” said Hazel Jackson, CEO of biz-group.
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