Pizza Marketing Quarterly:
Naked Pizza awarded multi-unit franchising rights in two of the most important pizza markets in the United States –
New York City and Phoenix, Arizona. The franchisor, with a mission to change the nutritional profile of fast food through an all-natural pizza and the leveraging of the $44 billion global carryout and delivery pizza industry as a Trojan horse, has more than 350 stores under contract. Naked Pizza launched its franchise company one year ago with backing from influential investors and international attention for its success with social media.
The company recently opened its first franchise locations in Miami and Louisville. Orlando, San Diego, Boston, Rochester, New Orleans, Denver, and Dubai are scheduled to open by the year’s end.
The New York City region group is headed by Mitchell Krupp and Richard Jacobson and includes several notable professional athletes and well-known New York figures. Additionally, an established star and Tri-state market expert from one of the leading pizza delivery franchises is coming on board as General Manager. In Phoenix, territories have been awarded to several developers with the first leases expected to be signed this week.