In a bid to further expand its local ad revenue, Pandora has opened up its mobile advertising platform to small to mid-sized businesses, according to a story at Mashable.com.
That means that advertisers can now run both banner and audio campaigns across Pandora mobile applications, which the company says account for more than half of its 65 million users daily listening.
Those ads can be targeted by location, though at the moment, that targeting is based on the zipcode users provide to the service as opposed to a physical location shared by a GPS-enabled smartphone. Still, the format represents a new challenger to terrestrial radio stations, and Pandora is actively targeting local businesses — think car dealerships, banks and local universities – around the U.S. that currently advertise there.
Photo by Pandora.