Beginning this week, Etcetera, a leading direct sales women’s fashion company, will open a “by appointment only” showroom in Bethesda, Maryland (MD). Offering a chic everyday lifestyle clothing line for women on the go, Etcetera will be launching seasonal collections in the showroom, thereby giving busy, stylish Bethesda and Washington, DC women the ultimate in extraordinary, beautiful designs that keep them on fashion’s leading edge.
On October 1st, the new Ridgefield Road-based showroom will open featuring the Fall and Holiday 2010 collections from Etcetera with professional wardrobe experts taking private appointments to help women enjoy the art of dressing. A sneak preview of the showroom along with the Fall and Holiday collections will be available for interested parties on Wednesday, September 29th at an evening gathering with champagne and hors d’oeuvres.
“Private shopping and personalized wardrobe assistance are both things we are very excited to bring to the Bethesda and Washington, DC market with our new showroom,” says Mary Alice Heape, President of Etcetera. “While Etcetera has a strong following in the area, there are still thousands of women who are unaware of our exceptional designer line and the unique, highly personalized shopping experience we offer clients. Our new showroom will help us reach more of these women.”
“The introduction of the Etcetera showroom creates career opportunities for management and personal stylists in the area who have their own following and want a clothing line to bring to their clients that can’t be found in any stores,” says Deborah Russell, Etcetera’s Regional Manager for Washington, DC, Maryland and Virginia. “We plan to hire eight independent wardrobe stylists who want to have their own scheduled week each season for appointment booking in the showroom and who are excited to represent the Etcetera line in this market.”
Logo from Etcetera