Mom’s Product Helps Kids Put The Right Foot Forward

When Ellen Lichtman’s daughter was only three years old, she was hit with a moment of inspiration. Just four years later and she brought it to life.

Ellen is the creator of the Shoezooz, a product that helps children tell the difference between their left and right shoe reports SF Gate.

“It’s a simple idea and a simple product, but it still took several years of development to make it a reality,” says Lichtman. However, as she developed Shoezooz, Lichtman also noticed that the product was accomplishing more than she had originally intended. “They not only saved time for parents and helped kids feel more self-confident and self- sufficient but also became great tools for occupational therapists and are ideal for kids with visual learning styles, including those on the autism spectrum.”

A package of Shoezooz includes three sets of durable, vinyl, moisture-proof stickers that adhere to the inside heel of the left and right shoes. Printed on the pairs of stickers is an adorable, colorful image of a friendly animal split in half (the head and front of the body on the left sticker and the tail and back of the body on the right sticker). By simply matching up the animal halves, shoes are put on the correct feet. The simple and engaging illustrations are fun and attractive to both children and adults, and best of all, no reading is required which makes Shoezooz perfect for toddlers.

Image by Shoezooz

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