Over the weekend there was a conference held in Manhattan that catered to the women who run both a business and a family. It is safe to say that these women are super moms reports NY 1.
The ladies at this conference add something more to motherhood. They are also part of the business community known as “Mompreneurs,” and they say that someone who gives birth can also breathe life into a new business. A mother can meet and solve problems big and small, stretch resources, and turn on a dime day or night.
“It’s ideal for being an entrepreneur because you know how to do things on a budget,” says “mompreneur” Heather Lopez. “Being a mom, you learn how to get your marketing out there without paying a fortune. You learn how to brand yourself, you learn how to make your products without spending a fortune on doing it.”
The “mompreneur” formula allows someone to combine the best of all worlds.
Being a mother helps, but the conference participants understand that the skills of any stay-at-home parent can help to prepare the person for business.
“It would actually be fun to have some dads attend the Mompreneur conferences, because they are stepping in and filling the shoes of the moms who are working, because they’ve been laid off,” says “mompreneur” Teana McDonald.
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