Franchise Key:
The Seattle’s Best Coffee franchise, part of the Starbucks Corporation, announced last month that it has reached a major milestone in the strategic plan it outlined earlier this year, achieving its goal of
establishing 30,000 places where consumers can enjoy a freshly-brewed cup of Seattle’s Best Coffee®. According to the information provided, the milestone represents a ten-fold increase since March and reflects a diverse channel approach including company-operated stores, franchised locations as well as relationships with leading retail and restaurant chains, and food service locations.
Notable relationships during the last six months include new or expanded distribution with Subway Restaurants (more than 20,000 locations in the US and Canada), AMC Theatres (more than 300 locations in the US), BURGER KING (more than 7,500 restaurants in the US and Canada) and Mac’s Convenience Stores with 600 locations in Western and Central Canada. These join existing agreements with Alaska Airlines, Royal Caribbean International and Borders bookstores.