Franchising.net.au:
Eagle Boys‘ 1300 EAGLE BOYS
phone number is staying in consumers’ minds, with unaided recall climbing 700 per cent since its launch eight months ago.
Unaided recall is a research method in which a respondent is given no assistance in answering questions regarding a specific advertisement.
In the latest Roy Morgan research, Eagle Boys Pizza’s phone number recorded a 7.2 per cent unaided recall rate, compared to the franchise’s previous 13 14 33 phone number which generated a 0.9 per cent unaided recall rate in March 2010.