2011 – a year where a lot of large companies look to downsize their staff or merge, spending more on brand and less on organic growth.
In a scramble to dominate or hold onto their sectors, new attitudes and corporate philosophies will appear.
New ideas will grab the imagination of the consumer and change perceptions. New brands and adventurous companies will appear as the old guard become prudent.
B2b will still dominate the ‘how do I earn a living’ psyche, as its easier for smaller companies to grab some market share. However, hungry predators will be looking to buy the ones who get some traction as its cheaper than getting ‘own sales’ and the target is easily valued by the ongoing revenues now established as the commission model. Time for b2b dealers to increase their sell out price perhaps? Read on.