Leadership Fosters Franchise Relationship

Financial Post:

Successful franchisors recognize that the strength of their system rests largely on the success of their franchisees, and not simply on the collection of royalties. For franchisees to succeed, they need the support, leadership and guidance of a good franchisor from the outset of the relationship.

To that end, the training process is vital in fostering a prosperous franchise dynamic and making the franchisee aware of the system standards and procedures that the franchisor worked so hard to customize and execute. Typically, a franchisor will develop some sort of curriculum for the franchisee and may require other employees of the franchisee, such as a general manager, to attend training. Read more.

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