Instead of Super Heroes®, maybe they should be called Slurpee® heroes. When the first Super Hero® movie of the year hits the big screen, you can be sure a 7-Eleven® fun-filled Slurpee promotion, with collectible cups, straws and a crazy-colored flavor, isn’t far behind… or in many cases, out in front of the U.S. premiere.
This year, Slurpee heroes, inspired by Thor, a movie from Marvel Studios and Paramount Pictures due to hit theaters May 6, 2011, is thundering into participating 7-Eleven stores in the U.S. and Canada for the month of April.
The newest Marvel Studios movie tells the epic story of Thor, which spans across the Marvel Universe from present day Earth to the realm of Asgard. At the center of the story is The Mighty Thor, a powerful but arrogant warrior whose reckless actions reignite an ancient war. Thor is cast down to Earth and forced to live among humans as punishment. Once here, Thor learns what it takes to be a true hero when the most dangerous villain of his world sends the darkest forces of Asgard to invade Earth.