Tasti D-Lite Signs 30-Store Development Agreement For Central America

QSRWeb.com:

Franklin, Tenn.-based frozen dessert chain Tasti D-Lite has signed a 30-unit development agreement with Luis Velutini to expand into Central America. The plan entails 30 centers within 10 years across seven countries.

The first unit is expected to open in Panama City, Panama before the end of 2011.

Velutini, 36, spent the past 13 years working for Procter & Gamble in various marketing positions. Two other Procter & Gamble alums, Carlos Rojas and Alonso Requena, are partners in this venture and will be lending their entrepreneurial experience to Velutini from their home countries of Colombia and Venezuela, respectively. Rojas is the general manager of the Mail Boxes Etc. Master Franchise in Colombia and Requena owns and operates an industrial services company in Venezuela.

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