Middle East Events:
Alternative Dining Experience Restaurants Management L.L.C, announced the grand launching of the Dukkan Falafel concept, by the grand openings of its first 4 outlets in Dubai focusing on expanding their operations to capitalise on the growing franchise industry in the Middle East and North Africa (MENA) that is estimated to be worth USD30 billion.
“Modernizing, and Conceptualizing the great tradition of eating falafel, without losing any of the traditional taste and its glamour was our objective” said Rami Wardeh, Chief Executive Officer and Co-founder of Alternative Dining L.L.C., he also added “The originality of our menu items, and recipes, the freshness of our food, and the intimate cosy atmosphere will allow our diners to re-live the authentic Falafel dining experience.â€
With a total of 20 outlets expected to be opened by the end of 2012 just in the UAE, and expansion plans that includes the GCC, India, Southeast Asia, and a major development in The US-Canadian Market, Dukkan falafel will be the largest Falafel restaurant chain in the world, with more than 200 operated outlets planned by the end of 2015.