Many factors are responsible for making the drive-thru experience a positive one for customers. But there’s only one major factor that makes a drive-thru business profitable for the business owner – speed.
The challenge for many drive-thru businesses is that they need to achieve faster times while making fewer mistakes – a seemingly impossible task. But the management at Popeyes Louisiana Kitchen was determined to make the impossible possible.
Because speed at drive-thru windows is such a significant priority, last December Popeyes’ management announced a nationwide “Speed at the Drive-thru†contest that awarded a significant prize to the fastest franchise. The trick though was that the franchisee couldn’t just claim to have the fastest drive-thru times – they had to prove it over four consecutive weeks.
Many participated in the competition, but it was NEF#1 LLC/Popeyes’ Hamden, Conn. location that won the nationwide contest with a time of 162 seconds,thanks to a drive-thru strategy that combines technology and employee motivation.
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