Bruegger’s Cuts Calories With New Skinny Bagel

Fast Casual:

Bruegger’s has announced its first ever Skinny Bagel, a classic bagel, but with 100 fewer calories.

Bruegger’s Skinny Bagel will be offered in all of the bagel leader’s 300 locations. Guests can order any of Bruegger’s 15-plus varieties “skinny,” due to a unique process. Instead of changing the recipe of its New York-style bagel, Bruegger’s cuts the bagels using a patented knife, removing approximately one-third of the bagel’s center but preserving its unique eggshell crust and toppings.

“With 62 percent of national consumers planning on eating healthier in 2011,” said CEO Jim Greco, “Bruegger’s is excited to offer our guests a healthier option without sacrificing any of the flavor they have come to expect from our bagels.”