Who do you call when your dress begins to slip? Elaine Popove, of course. She is the founder of Miss Fix Fashion Products, which is the home to Fashion-Aid. Her roll-on adhesive helps keep strapless dress from slipping too low, reports Campbell River Mirror.
Popoveâ€™s Fashion-Aid product is a liquid fashion adhesive designed to secure slipping bra straps, low necklines or strapless dresses.
â€œFashion-Aid is approved by Health Canada, hypoallergenic and water-washable,â€ said Popove. â€œIt moves with your skin, rather than pulling it, leaving you feeling comfortable and confident.â€
The product first hit shelves in spring 2010 and since then, has retailed at more than 210 Canadian stores.
The invention was born on Popoveâ€™s wedding day while struggling with her strapless gown. She realized all women worry about their clothing unintentionally slipping, shifting or falling down. Now a mom to a 14-month-old son, she is chasing after her toddler while building her business.
Logo from Fashion-Aid