Popular daily deals site LivingSocial, has signed a partnership deal with Australiaâ€™s largest franchising company Jimâ€™s Group. Best known for its Jimâ€™s Mowing division (but now much more than Mowing!), Jimâ€™s Group is teaming up with LivingSocial for its unique coverage of hyperlocal, citywide and national audiences.
Colin Fabig, CEO LivingSocial Australia and NZ, says, â€œJimâ€™s Group are a great fit for our marketing model. LivingSocial offer a deal in multiple areas in each city daily as well as city wide and national deals offering the perfect platform for attracting new customers to franchises across Australia whilst promoting the brand nationally,â€ says Colin.
The preferred partnership deal will see a national deal offered each month on. Richard Reid, Chief Operating Officer of Jimâ€™s Group, says â€œWe havenâ€™t entered into this partnership lightly, we have researched the market and have selected the best daily deals site to help us to build our businesses. By partnering with LivingSocial we are giving our 3200 franchises exposure to 1.5 million subscribers nationally,â€ says Richard.