Mike and Jeni Mand took over an existing Pump It Up location in Plymouth, Minnesota, in July of 2009 and have since seen a 55% increase in revenue year over year. The husband and wife team has successfully introduced new programs that specifically target the teenage population which is a major contributor to the increase in sales that they have experienced. The Mands host “Glow†parties and Jump ‘N Jam parties that have taken their customer base that consisted of 7% of kids that were 9 years old and older in 2009 to a current customer base that consists of 15-17% of kids that are 9 and older. Reaching out to a new demographic has been their key to success.
Pump It Up is a Tempe, Arizona-based franchise of indoor inflatable playgrounds specializing in private parties for birthdays, corporate events, school outings and field trips. They currently have more than 150 locations across the country. Read more.