If you’re a fast food mega chain in the midst of an image overhaul, it probably doesn’t help if some of the eateries that bear your name don’t play along. At least that’s what Wendy’s is saying about franchisees who refuse to install equipment necessary for making the company’s newest burger.
Wendy’s is set to launch the Dave’s Hot N Juicy burger — the sandwich that brought out the original Wendy for TV ads in test markets — in October, but the company’s largest franchise group (operating 329 restaurants in 20 states) apparently just won’t install the kitchen hardware needed to make it. More.