Food franchises with “indulgent†menus are more likely to resonate with consumers in the current economic climate, an industry expert says, in light of Retail Food Group’s record profit.
According to Jason Gehrke, director of the Franchise Advisory Centre, the entertainment category typically performs well during tough times because it provides a form of escapism.
Within this category, Gehrke says food franchises are one of the most obvious choices for consumers because “a bucket load of KFC is a pretty good form of escapismâ€. More.