Baskin-Robbins India, the country’s premium ice cream brand with possibly the largest network of franchisees in the cold food retail business organized an exclusive meet for all its Franchisees from the western region. This single day program was aimed at engaging their business partners in a participative dialogue that threw up not only issues and related problems but conclusive solutions as well. These discussions and engaging sessions were aimed at also educating the Franchisees on the various marketing, information technological and customer satisfaction related initiatives that the company has put into place to help franchisees build robust businesses.
This meet is part of an initiative by Baskin-Robbins to align their business partners to the company’s vision and its business philosophy of making people happy. Moreover this was also a unique opportunity for everyone at the event to meet various Baskin Robbins personnel and understand better each one’s role in the company to help them grow their businesses.