One of the problems many new parents face is isolation. It can be lonely, especially when you have a new baby and a demanding schedule. That is something Amy Lundy knows a lot about, reports Gulf Coast Business Review.

The former New Yorker started Small Fry Society, a program for moms with babies or infants younger than 3, with that goal in mind. Moms register for a six-week “term” — costing $199 — that includes eight events aimed at introducing them to other Bay area moms and their baby-centric woes.

Lundy’s background in corporate marketing complements her business strategy. All of the events the program hosts are provided by area businesses to Small Fry Society for free. Family-friendly companies offer their products and space in exchange for marketing exposure to this demographic. Lundy has signed deals with Neiman Marcus, Yogurtology and Grillsmith for a variety of events this year.

Although Small Fry is only in its infancy, Lundy has high hopes. Says Lundy: “In two years I see Small Fry Society and Bun in the Oven Bunch [a parallel social network for pregnant women] as the go-to social programs for new and expecting mothers and expanding into other cities.”

Screenshot from Small Fry Society