From a highly-competitive pool of over 80 applicants, Tide Dry Cleaners® has been selected by The Hub Magazine as the Ultimate Hub Prize Winner in the 2011 Hub Prize competition, and recipient of the coveted Hub Cup trophy. The inaugural edition of the Hub Prize competition celebrates best-in-class excellence and innovation in the retail experience and environment.

Tide Dry Cleaners® is an innovative expansion to the iconic Tide brand, leveraging the brand’s 65-year heritage in cleaning to delight consumers with a greater level of service and performance in dry cleaning. Tide Dry Cleaners currently operates in six retail locations in Kansas City and Greater Cincinnati, with many additional outlets currently under development across the United States through a network of individual franchisees and entrepreneurs.

“We are both honored and humbled to be awarded the 2011 Ultimate Hub Prize,” says Aaron Eisel, Director of Marketing, Tide Dry Cleaners. “We feel very strongly about this business and the impact we can deliver for our customers, and are thrilled to see such positive recognition from The Hub Magazine, its subscribers, and its highly-distinguished and experienced panel of judges.”