Middle East North Africa Financial Network:
Jollibee, the largest international Filipino fast-food chain, will open its first branch in Kuwait City next month, announced franchisee owner Yacoub I Al-Hajery-General Manager of Al-Hajery Commercial Bureau Co. “I am very excited to begin with. The restaurant will be turned over to us within the next two weeks and we are in the process of securing visas for 30 trained and experienced Jollibee crews and managers right now. They’ll be here by the first till second week of December,” Al-Hajery noted. Jollibee is tentatively set to open on Dec 23, although dates are subject to change.
Jollibee is a home brand that many Filipinos identify with, foraying into the fast food business in Manila in 1975. But the taste of Jollibee is more than just a Filipino taste. Rodel Alcantara, Jollibee Foods Corporation Operation Director for International Operation (Middle East) noted Jollibee is not a mere Filipino food brand but an international fast-food chain.