MarketWatch:
Australians can enjoy a taste of America’s Frozen Yogurt(TM) with the opening of the first international Orange Leaf Frozen Yogurt location in Melbourne, Australia. Joe Rossi and Phil Lancaster, both based in Melbourne, opened the first international Orange Leaf location today, providing locals with a taste of the booming frozen yogurt sector and acting as a model for attracting new franchisees Down Under.
“Orange Leaf is doing the frozen yogurt concept bigger and better than any of its competitors, yet the brand still keeps a local community connection,” Rossi said. “This connection is what we feel Australians will embrace, not to mention the quality product and unique consumer experience.”
According to a recent article in The Age, a Melbourne-based newspaper, Australia’s franchise sector collectively turned over more than $130 billion (USD) last year.