Boston’s Restaurant & Sports Bar Kicks Off Annual Fundraiser In Heart-Shaped Style

‎Pizza Marketing Quarterly (PMQ):

‎Dallas-based Boston’s Restaurant & Sports Bar has launched its annual Boston’s Cares fundraising campaign. Boston’s is partnering with St. Jude Children’s Research Hospital to support its efforts in pioneering research and treatment of children with cancer and other deadly diseases. In addition, several Boston’s locations have selected local charities to support during the 2012 Boston’s Cares campaign.

“Giving back to charitable organizations is a long-standing tradition of Boston’s Restaurant & Sports Bar,” said Boston’s Chief Operating Officer Mike Best. “We are passionate about the communities where our local franchisees operate and are pleased to have donated more than $550,000 to support local charities over the past 13 years.”

The annual Boston’s Cares promotion began Jan. 9 in all Boston’s U.S. locations and runs through Feb. 26. Special menu dessert options include red velvet cheesecake, and, for the first time, Boston’s is introducing a gluten-free dessert – brownie a la mode. To continue with tradition, heart-shaped pizzas will be available Valentine’s Day weekend, Feb. 11 to 14. Boston’s will donate $1 from each of the specialty menu desserts and heart-shaped pizzas sold and will sell customizable paper heart valentines for $1.