Nation’s Restaurant News:

While a number of franchising companies offer dual and tri-branding, a Blimpie franchisee in Richmond, Va., is pioneering quadri-branding.

Franchisees Ritesh and Zeel Patel have brought together four brands of Scottsdale, Ariz.-based Kahala Management’s franchising portfolio — Blimpie sub shop, Cereality Cereal Bar & Café, NRgize Lifestyle Café and Samurai Sam’s Teriyaki Grill — into a food-court-style area in the Chippenham Hospital of the CJW Medical Center in Richmond.

The Patels’ Richmond-based Elite Retail Group was already a Blimpie franchisee when the medical center was looking to replace a McDonald’s unit that had occupied the 3,000-square-foot hospital-campus space for 15 years. Read more.