After a lengthy pilot period Pick n Pay and BP have combined forces to roll out small-format Pick n Pay stores at BP service stations across South Africa.
This deal mirrors existing retail partnerships established between Woolworths and Engen, as well as Caltex and Fruit & Veg City. With little brand loyalty to attract customers to their sites, fuel companies have looked at their convenience offering as a way to attract business.
And in certain cases it has been a resounding success. Just ask anyone who knows the Engen garage on Orange Street in Cape Town. Whether it is servicing drunk students at 4am on a Friday morning or singles looking for a convenience dinner on the way home or reps grabbing lunch, the place is busy 24×7. More.