After tasting success in international markets like UK and Gulf, fine dine restaurant chain Asha’s — promoted by renowned singer Asha Bhosle — is set to enter the Indian market with plans to open 15 outlets in the next five years.
Asha’s Restaurants Pvt Ltd, which marked the singer’s entry into the restaurant business a decade back by setting up the first outlet in Dubai, is in talks with a Delhi-based company to appoint a master franchisee for the Indian market.
“Dubai was ideal location because of it’s cosmopolitan nature. It was the ideal testing ground for future Asha’s internationally. Now, that the brand is successful internationally, we shall set up in India,” Asha Bhosle’s son Anand Bhosle told PTI. He manages the fine dine restaurant chain — Asha’s.
The master franchisee will subsequently sub-franchise outlets to other partners, he added.