U-T San Diego:
Baskin-Robbins, which got its start in Southern California, wants to expand in San Diego County and is hoping to find some operators with a strong passion for ice cream.
On Wednesday, the chain will host a seminar to explain what it wants from its new franchisees as it launches an expansion effort that will bring 15 more stores to the county over the next three years.
These will be in addition to its 15 locations, with the most recent opening in late 2010, in National City.
Until now, California hasn’t been a major focus for expansion as Baskin-Robbins’ parent company, Dunkin’ Donuts, has opted to open ice cream stores in markets that had heavier concentrations of the Dunkin’ brand, said Martha Tomas Flynn, director of franchise and development services for Dunkin’ Brands.