Malcolm Porter, of Franchise Development Service South East, explains how franchisors have been forced to change the way they recruit their franchise owners as a result of the constant developments in technology over the past decade.
The Franchise Magazine:
Making the best use of your company’s marketing budget in these changing and challenging times is vital. Just as you have developed a marketing mix for the products and services that your franchise network offers, it is important to promote your franchise opportunity across a range of carefully selected media.
The first place to start is on your own doorstep. On your website you should include a franchise area and ensure that you collect visitors’ contact details before you share too much information with them. You should also take every opportunity you can to mention your franchise status in any promotional or PR activity that you undertake. Read on.