Today in Entrepreneurial History: May 24

You can read more about the Judgement of Paris in the book Judgment of Paris: California vs. France and the Historic 1976 Paris Tasting That Revolutionized Wine.

The Paris Tasting of 1976 will forever be remembered as the landmark event that transformed the wine industry. At this legendary contest — a blind tasting — a panel of top French wine experts shocked the industry by choosing unknown California wines over France’s best.

George M. Taber, the only reporter present, recounts this seminal contest and its far-reaching effects, focusing on three gifted unknowns behind the winning wines: a college lecturer, a real estate lawyer, and a Yugoslavian immigrant. With unique access to the main players and a contagious passion for his subject, Taber renders this historic event and its tremendous aftershocks — repositioning the industry and sparking a golden age for viticulture across the globe. With an eclectic cast of characters and magnificent settings, Judgment of Paris is an illuminating tale and a story of the entrepreneurial spirit of the new world conquering the old.

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