Sacramento Bee:
Anytime Fitness, the world’s largest co-ed chain of health clubs, has signed a master franchise agreement for India with New Delhi-based House of Fitness Pvt. Ltd.
“We are extremely enthusiastic about the growth potential for Anytime Fitness in India,” states John Kersh, Vice President of International Development for Anytime Fitness. “Our Indian associates from House of Fitness are well-respected and they have a solid combination of fitness industry experience and business acumen which, we are sure, will contribute to strong performance of the brand.”
According to statistics from the International Health, Racquet & Sportsclub Association’s 2012 Global Report on the State of the Health Club Industry, less than one tenth of one percent of the Indian population are members of health clubs.
This figure is in sharp contrast to the United States, where over 17% of the total population are health club members, and to Europe, where more than 10% of the population are members in the majority of countries.